Tag: Orange
Apple could replace Orange fiction prize backing
It’s all a bit of fruit salad! Apple are in advanced talks to replace Orange as the sponsor of the annual women’s fiction prize, according to a report. A marketing arrangement to promote the prize via it’s iBookstore to help the US technology giant challenge Amazon’s dominance of online book retailing is being discussed, according…
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Orange finds tablets are cannibalising TV consumption
Orange found that 35% of UK tablet owners use their devices to watch video-on-demand (VOD) content, the vast majority of which is at home, thus cannibalising PC and TV-based media consumption. via New Media Age. This is quite exciting stuff. Tablet sales are set to grow at a considerable rate and this understanding will help marketing planning. For…
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O2 and Orange clear way for location-based ads
O2 and Orange, the UK’s two biggest mobile operators, are vying to be first to offer brands the opportunity to target their millions of subscribers. O2 has confirmed that it plans to roll out its service in the third quarter of this year, while Orange aims to launch its offering this year. via O2 and…
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