Apple could replace Orange fiction prize backing

It’s all a bit of fruit salad!

Apple are in advanced talks to replace Orange as the sponsor of the annual women’s fiction prize, according to a report.

A marketing arrangement to promote the prize via it’s iBookstore to help the US technology giant challenge Amazon’s dominance of online book retailing is being discussed, according to Apple sources quoted by the Sunday Telegraph.

>>> more Apple could replace Orange fiction prize backing | News | Marketing Week.

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Kevin Harrington
I’m a UK-based B2B marketing consultant, specialising in strategic advice for SME business owners. I bring extensive hands-on expertise to every client engagement. Senior leadership roles across technology, media, payments, and publishing have shaped my practical approach. Highlights include serving as Chief Marketing Officer at The Panoply plc (now TPXimpact), Chief Commercial Officer at Tungsten Network, and Global Marketing Director at BBC Worldwide. Over the years, I’ve guided numerous SMEs through transformation and value creation. Helping businesses evolve and thrive is a genuine passion. Practical marketing insights and succession planning strategies are at the heart of what I do, as I believe growing a business’s asset value should be a rewarding and positive journey for every entrepreneur.

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