Kevin Harrington

Apple could replace Orange fiction prize backing

Written by

Kevin Harrington

in categories

It’s all a bit of fruit salad!

Apple are in advanced talks to replace Orange as the sponsor of the annual women’s fiction prize, according to a report.

A marketing arrangement to promote the prize via it’s iBookstore to help the US technology giant challenge Amazon’s dominance of online book retailing is being discussed, according to Apple sources quoted by the Sunday Telegraph.

>>> more Apple could replace Orange fiction prize backing | News | Marketing Week.

author avatar
Kevin Harrington Partner
Kevin Harrington is a Partner at Exit Factor UK, helping SME owners increase business value & build a rewarding, well-planned exit. Former CMO at BBC Worldwide.
See Full Bio
Marketing B2B Marketing Maximising Business Value Product Marketing
social network icon social network icon

Related posts:

  1. The Real Value of Small Club Sports Sponsorship: Moving Beyond Banners and Deficit Thinking Small sports clubs across the UK find themselves in a familiar cycle with sponsorship: tatty banners around the pitch, £300…
  2. Marketing’s Value Crisis: Why Marketers Feel Undervalued In 2023, the Chartered Institute of Marketing (CIM) released a rather sobering statistic: 54% of marketers believed their function was…
  3. Apple’s ‘Localized English’: A Peculiar Approach to Language Apple’s recent announcement about the rollout of Apple Intelligence features has sparked an intriguing conversation about language and localisation. As…
  4. Guide to AI Marketing Platforms: Empowering Marketers in 2025 As we enter 2025, the marketing landscape continues evolving at breakneck speed. Artificial Intelligence (AI) has become an indispensable tool…

Comments

Leave a Reply

Your email address will not be published. Required fields are marked *

More posts