Tag: Apple

  • Apple’s ‘Localized English’: A Peculiar Approach to Language

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    Apple’s recent announcement about the rollout of Apple Intelligence features has sparked an intriguing conversation about language and localisation. As a Brit, I find their approach to English rather amusing, if not slightly perplexing. The Apple Intelligence Rollout Apple has unveiled its plans for the release of Apple Intelligence features, and it’s quite the linguistic…

    Apple's 'Localized English': A Peculiar Approach to Language
  • Brand Value on the Balance Sheet

    Don’t let people tell you that brand value is not important. Brand value can be an intangible asset on a company’s balance sheet, reflecting the monetary value associated with its brand name, reputation, and other brand-related factors. Here are a few examples of how brand value sits on the balance sheet for major companies: Coca-Cola…

    Brand Value on the Balance Sheet
  • Testing 1212…I’m an Author!

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    One of the best ways to learn the dynamics of a medium and how things work is to get involved and try it. YouTube videos, books and seminars are all very helpful but they cannot replace practical experience. I have been running a media experiment for nearly a decade now using a glossary of terms…

    Testing 1212 - a reference book by Kevin Harrington
  • Barclaycard terms and conditions, a sign of the times

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    This a poor sign of the times…multiple copies of Barclaycard terms and conditions. Let me share the story of their arrival. I upgraded my iPhone. As a big fan of Apple Pay, I needed to add a few cards to my new phone and a couple of Apple Watches. I duly did this and accepted…

  • UI, UX: Who does what? A designer’s guide to the tech industry

    Plus: How Apple, Facebook, Google and more tech-world heavyweights describe their design jobs. We’re recruiting roles in graphic design and UX/UI. Job descriptions are written and I’m looking forward to meeting some great candidates. On the journey of planning what we were looking for I discovered this page at Fast Code Design, which has some…

  • The Reduced Apple Announcements

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    Like the Reduced Shakespeare Company, Mashable has edited down an interminably long announcement to just 90′. Well done…and it really is as simple as this. Despite the lengthy live announcement and live performance from U2, the Apple share price dropped after the announcement. See the chart below. What was interesting for me was that the…