Tag: Apple
The GAAFers
BRIC, MAVINS and PIIGS Back in 2003 the acronym BRIC was used by Goldman Sachs when talking about the economies of Brazil, Russia, India and China combined. The report speculated that by 2050 these four economies would be wealthier than most of the current major economic powers. In 2010, the Business Insider used the acronym…
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What Apple hasn’t told devs about building for iOS 6′s Passbook
Apple’s introduction of Passbook in iOS 6, an app that gathers loyalty cards, boarding passes, event tickets and coupons into a single virtual home, is sure to expedite the growth of digital gift cards. >>> read more What Apple hasn’t told devs about building for iOS 6′s Passbook | VentureBeat.
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Ten brands that gain the most admiration from marketers
Marketers might have different priorities from members of the public when it comes to admiring businesses and brands, but according to a new list of the companies most respected for their marketing, those brands that please their customers are also the ones that most impress marketers. The brands most admired by marketers in the UK…
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Apple could replace Orange fiction prize backing
It’s all a bit of fruit salad! Apple are in advanced talks to replace Orange as the sponsor of the annual women’s fiction prize, according to a report. A marketing arrangement to promote the prize via it’s iBookstore to help the US technology giant challenge Amazon’s dominance of online book retailing is being discussed, according…
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The Apple iPhone and NFC
I’ve been talking a fair bit this week about some of the commercial and consumer challenges regarding mobile payments and NFC. I even had one crazy conversation with a lady that felt that a YouGov survey on the subject was flawed as it disagreed with her opinion. The reality is that NFC is not going…
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