The Apple iPhone and NFC

I’ve been talking a fair bit this week about some of the commercial and consumer challenges regarding mobile payments and NFC. I even had one crazy conversation with a lady that felt that a YouGov survey on the subject was flawed as it disagreed with her opinion.

The reality is that NFC is not going to be a significant mobile payment method for some while…if at all.

So where is the Apple iPhone in all this? This article had some good comments to consider: http://www.paybefore.com/aboutus/default.aspx?id=24522

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Kevin Harrington
I’m a UK-based B2B marketing consultant, specialising in strategic advice for SME business owners. I bring extensive hands-on expertise to every client engagement. Senior leadership roles across technology, media, payments, and publishing have shaped my practical approach. Highlights include serving as Chief Marketing Officer at The Panoply plc (now TPXimpact), Chief Commercial Officer at Tungsten Network, and Global Marketing Director at BBC Worldwide. Over the years, I’ve guided numerous SMEs through transformation and value creation. Helping businesses evolve and thrive is a genuine passion. Practical marketing insights and succession planning strategies are at the heart of what I do, as I believe growing a business’s asset value should be a rewarding and positive journey for every entrepreneur.

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