Kevin Harrington

The Apple iPhone and NFC

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Kevin Harrington

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I’ve been talking a fair bit this week about some of the commercial and consumer challenges regarding mobile payments and NFC. I even had one crazy conversation with a lady that felt that a YouGov survey on the subject was flawed as it disagreed with her opinion.

The reality is that NFC is not going to be a significant mobile payment method for some while…if at all.

So where is the Apple iPhone in all this? This article had some good comments to consider: http://www.paybefore.com/aboutus/default.aspx?id=24522

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Kevin Harrington Partner
Kevin Harrington is a Partner at Exit Factor UK, helping SME owners increase business value & build a rewarding, well-planned exit. Former CMO at BBC Worldwide.
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