Tag: YouGov
YouGov Profiles
Wow, YouGov Profiles is fun. Give it a go; type in a brand name and see the profile of that brand’s customers. Ford drivers are often older, male and from Essex. Well, I’m oversimplifying it but have a go yourself.
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The Apple iPhone and NFC
I’ve been talking a fair bit this week about some of the commercial and consumer challenges regarding mobile payments and NFC. I even had one crazy conversation with a lady that felt that a YouGov survey on the subject was flawed as it disagreed with her opinion. The reality is that NFC is not going…
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Browsers wars and the bleeding obvious
Internet Explorer is losing its share of the browser market – fact. Why? Because people perceive the competitors (Chrome, Firefox, Safari) as better. These numbers provide an insight into why Internet Explorer has lost share over the past few years – essentially people perceive its competitors to be better. It still holds an advantage in…
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