Browsers wars and the bleeding obvious

Internet Explorer is losing its share of the browser market – fact. Why? Because people perceive the competitors (Chrome, Firefox, Safari) as better.

These numbers provide an insight into why Internet Explorer has lost share over the past few years – essentially people perceive its competitors to be better. It still holds an advantage in terms of being the default browser for many but will need to up its game if it doesn’t want to see a further decline; this data shows that, once people try something else, they tend to prefer it.

via Battle of the browsers | YouGov.

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Kevin Harrington
I’m a UK-based B2B marketing consultant, specialising in strategic advice for SME business owners. I bring extensive hands-on expertise to every client engagement. Senior leadership roles across technology, media, payments, and publishing have shaped my practical approach. Highlights include serving as Chief Marketing Officer at The Panoply plc (now TPXimpact), Chief Commercial Officer at Tungsten Network, and Global Marketing Director at BBC Worldwide. Over the years, I’ve guided numerous SMEs through transformation and value creation. Helping businesses evolve and thrive is a genuine passion. Practical marketing insights and succession planning strategies are at the heart of what I do, as I believe growing a business’s asset value should be a rewarding and positive journey for every entrepreneur.

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