The Reduced Apple Announcements

Like the Reduced Shakespeare Company, Mashable has edited down an interminably long announcement to just 90′. Well done…and it really is as simple as this.

Despite the lengthy live announcement and live performance from U2, the Apple share price dropped after the announcement. See the chart below.

What was interesting for me was that the share price matched my reaction:

• iPhone 6 – okay, but bigger
• I love the Apple Pay feature, this could be useful
• Apple Watch – well the straps look a bit basic, the face is large and it’s not available until next year
• U2 – not everyone likes them and that includes me and the scripted ‘spontaneous’ conversation was dreadful

As ever, Apple will move forward positively I’m sure. And in reality, when I see an iPhone 6 I’ll probably want one.

>>> Business Insider Apple share price information

PS 11 December 2024: The Apple share price is about $247. That’s 2.5x the value when I wrote the blog post above.

Kevin Harrington

I’m a UK-based B2B marketing consultant, specialising in strategic advice for SME business owners. I bring extensive hands-on expertise to every client engagement. Senior leadership roles across technology, media, payments, and publishing have shaped my practical approach. Highlights include serving as Chief Marketing Officer at The Panoply plc (now TPXimpact), Chief Commercial Officer at Tungsten Network, and Global Marketing Director at BBC Worldwide. Over the years, I’ve guided numerous SMEs through transformation and value creation. Helping businesses evolve and thrive is a genuine passion. Practical marketing insights and succession planning strategies are at the heart of what I do, as I believe growing a business’s asset value should be a rewarding and positive journey for every entrepreneur.

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