Tag: Twitter
Tempted to Move My Web Hosting
To get a company to fix a problem of their creation I had to demand the name and address of their CEO and resort to complaining Tweets to get a solution. This was my experience last week when I had a ten-day running battle to get a DNS address changed for a website. A combination of…
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Crowds ‘could be counted’ with phone and Twitter data
Nice gig if you can get it: Warwick University researchers studied geo-tagged Tweets and mobile phone use over a two-month period in Milan. Seriously though, this is an unsurprising but interesting piece of research. The article lead me initially to think about the use of mobile data to count crowds at football matches and political demonstrations.…
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London Marathon Marketing Winners
I wonder what the level of spontaneous recall there would be to the question, “Can you name three London Marathon sponsors.” I think I may have got two. With a little prompting, I would have got three. There is an impressive history of stable sponsorship for the London Marathon. The current sponsors, Virgin Money, have been…
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Ah, the power of Twitter
Boris Johnson’s endorsement of McDonald’s Olympic credentials has proved to be a kiss of death, cementing the fast food giant at the bottom of a brand reputation tracker monitoring Twitter sentiment toward the 25 official sponsors of the London Games. via Olympic brand McDonald’s suffers Twitter humiliation | Media | guardian.co.uk.
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