Kevin Harrington

Tag: Twitter

  • Jack Dorsey’s Square Raises US$100m

    Twitter co-founder Jack Dorsey’s technology company Square, which enables e-payments anywhere, has raised US$100m in Series C funding, valuing the company at more than US$1bn. The marketplace for mobile device payments is beginning to open up and last week Google chairman Eric Schmidt said the market could be worth US$1trn within a few years as…

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    Kevin Harrington
    Square

  • NFC Smart Posters Case Study

    Does all this stuff about NFC sound like a lot of hot air? Are you unsure whether NFC has a place in your marketing mix? Well this case study, yes an article with some useful history and facts, actually shows the story of a simple NFC smart poster activity that worked. During late 2010, Zuma…

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    Kevin Harrington

  • Does social media cut it for B2B sales & marketing?

    The current hot stories about B2B marketing and sales emanating from the US are about Facebook and its use in the mix. This may well be valid but I guess these messages are also being propagated by people with a vested tech/social media interest. Andy Maslen on his blog reports that his successes are primarily…

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    Kevin Harrington

  • Charity marketing using social media

    Charities often lead the way with marketing innovation. They cannot just hit the ‘spend’ button like some businesses appear to. This has led to charity fund raising leading the way with huge public engagement successes like Race For Life (> £38m raised) and Walk The Walk (> £8m). Social media ticks the boxes for charities as well. This is low…

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    Kevin Harrington

  • Bing, It Bounced

    ,

    I was rather enthused about Microsoft’s new search engine, Bing. I Tweeted about this a few days ago saying, “Giving Bing www.bing.com a go. It’s good and localisation seems to work well. I also like the ‘format to phone’ feature; ace on Blackberry.” Today I was further impressed by the following email that I received: Hi…

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    Kevin Harrington
    bing it bounced