Kevin Harrington

Royal births and social media

Royal birth announcement

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Kevin Harrington

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A modern baby is about to be born. And I’m pleased to note that tradition regarding the announcement is to be maintained along with the use of modern media methods.

According to the BBC the Royal birth will be announced as follows:

  1. An official announcement signed by key medical staff will be driven to Buckingham Palace under police escort
  2. It will be displayed on an ornate easel in the palace forecourt
  3. The gender and weight are likely to be included in the announcement, but the name is not expected to be revealed straight away
  4. An announcement will then be posted on Twitter and Facebook, and the media will be informed

Twitter and Facebook recognised here as an appropriate component for a full communication plan.

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Kevin Harrington
I’m a UK-based B2B marketing consultant, specialising in strategic advice for SME business owners. I bring extensive hands-on expertise to every client engagement. Senior leadership roles across technology, media, payments, and publishing have shaped my practical approach. Highlights include serving as Chief Marketing Officer at The Panoply plc (now TPXimpact), Chief Commercial Officer at Tungsten Network, and Global Marketing Director at BBC Worldwide. Over the years, I’ve guided numerous SMEs through transformation and value creation. Helping businesses evolve and thrive is a genuine passion. Practical marketing insights and succession planning strategies are at the heart of what I do, as I believe growing a business’s asset value should be a rewarding and positive journey for every entrepreneur.
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