Kevin Harrington

The world has gone mobile, so why is m-commerce lagging?

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Kevin Harrington

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The mobile world descended on Barcelona this week where tens of thousands of delegates discussed how mobile is disrupting multiple industry sectors. However, there is still one glaring barrier to total world domination – the industry’s failure to crack big-ticket purchases on mobile.

More on this from our friends at Marketing Week >>> The world has gone mobile, so why is m-commerce lagging?

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Kevin Harrington Partner
Kevin Harrington is a Partner at Exit Factor UK, helping SME owners increase business value & build a rewarding, well-planned exit. Former CMO at BBC Worldwide.
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Marketing B2B Marketing Maximising Business Value Product Marketing
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