Kevin Harrington

I want to work for Walkers

Walkers crisps

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Kevin Harrington

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,

The marketing team at Walkers must have loads of fun. I’m guessing this from their output. Look at this example:

  • “classically ready salted”
  • “with salt from Cheshire”

Fabulous stuff.

I wonder if they’ve tested these lines with panels?

Do you think they ship different packaging to Lancashire?

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Kevin Harrington Partner
Kevin Harrington is a Partner at Exit Factor UK, helping SME owners increase business value & build a rewarding, well-planned exit. Former CMO at BBC Worldwide.
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Marketing B2B Marketing Maximising Business Value Product Marketing
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