Tag: packaging
I want to work for Walkers
The marketing team at Walkers must have loads of fun. I’m guessing this from their output. Look at this example: “classically ready salted” “with salt from Cheshire” Fabulous stuff. I wonder if they’ve tested these lines with panels? Do you think they ship different packaging to Lancashire?
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Birds spotting in the supermarket
Is it just me or is the packaging of different Birds products too similar? When you’re in a rush, legging it around the Co-op, the bloody Rum flavour Sauce is the Instant custard you are after. Now we have three pack of the stuff…and no one here likes it. The fact it was reduced from 44p…
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No, that’s the vinegar
One of my measures of good consumer products packaging is when I automatically pick up something and get exactly what I expected. Time and time again, generally when I am out enjoying a bacon buttie, I pick up the Heinz Malt Vinegar when I want brown sauce. Is it just me? On this particular occasion…
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The Packaging is the POS and the Product
Genius! The packaging is the POS and the product. And then you have to make it yourself. The medium High School Musical storage box when assembled is 290mm wide, 385mm deep and 190mm high. But of course, you make it yourself from a flat-packed simple kit where the lid is the product box. As with…
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