Birds spotting in the supermarket

Birds custard packagingIs it just me or is the packaging of different Birds products too similar?

When you’re in a rush, legging it around the Co-op, the bloody Rum flavour Sauce is the Instant custard you are after. Now we have three pack of the stuff…and no one here likes it.

The fact it was reduced from 44p to 33p is no consolation at all.

Birds, help your customers with better packaging, please.

author avatar
Kevin Harrington
I’m a UK-based B2B marketing consultant, specialising in strategic advice for SME business owners. I bring extensive hands-on expertise to every client engagement. Senior leadership roles across technology, media, payments, and publishing have shaped my practical approach. Highlights include serving as Chief Marketing Officer at The Panoply plc (now TPXimpact), Chief Commercial Officer at Tungsten Network, and Global Marketing Director at BBC Worldwide. Over the years, I’ve guided numerous SMEs through transformation and value creation. Helping businesses evolve and thrive is a genuine passion. Practical marketing insights and succession planning strategies are at the heart of what I do, as I believe growing a business’s asset value should be a rewarding and positive journey for every entrepreneur.

Comments

2 responses to “Birds spotting in the supermarket”

  1. anon

    Learn to make your own custard?!!!

  2. Why? The Bird’s product is really quite good and very consistent.

    Anyway, it doesn’t alter the fact that the Bird’s range of products could be packaged better. Look at the packs on this page: http://www.birdscustard.co.uk/

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