Kevin Harrington

Birds spotting in the supermarket

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Kevin Harrington

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Birds custard packagingIs it just me or is the packaging of different Birds products too similar?

When you’re in a rush, legging it around the Co-op, the bloody Rum flavour Sauce is the Instant custard you are after. Now we have three pack of the stuff…and no one here likes it.

The fact it was reduced from 44p to 33p is no consolation at all.

Birds, help your customers with better packaging, please.

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Kevin Harrington Partner
Kevin Harrington is a Partner at Exit Factor UK, helping SME owners increase business value & build a rewarding, well-planned exit. Former CMO at BBC Worldwide.
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Comments

2 responses to “Birds spotting in the supermarket”

  1. anon

    Learn to make your own custard?!!!

  2. Kevin Harrington

    Why? The Bird’s product is really quite good and very consistent.

    Anyway, it doesn’t alter the fact that the Bird’s range of products could be packaged better. Look at the packs on this page: http://www.birdscustard.co.uk/

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