Tag: consumer confidence
When Economics Meets Mad Men: A Keynesian Revolution
Exploring how John Maynard Keynes’ theories could have transformed advertising by blending US creative genius with UK economic wisdom for prosperity.
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Is It the End of the Line for Cash?
Cashless societies could become the norm but much will depend on consumer confidence in the available options and the level of security. Getting rid of cash has long been on the agenda of credit card providers, which trade on the fact that they can provide transaction data to the retailers they service. But now a…
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