Tag: career progression
The Marketing Maven’s Path to CEO: A Rare but Rising Trend
As a marketer turned business consultant, I’ve always been fascinated by the career trajectories of those in our field. Recently, I’ve noticed an intriguing trend that’s worth exploring: the journey from Chief Marketing Officer (CMO) to Chief Executive Officer (CEO). It’s not a well-trodden path, but it’s gaining traction. The Numbers Game Let’s start with…
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The Hidden Value of Non-Linear Career Paths: A Fresh Perspective on Hiring
The Traditional Career Ladder: A Double-Edged Sword Linear career progressions have long been the norm in many industries. You start as a good sales assistant, become a proficient salesperson, and then move up to assistant sales manager, sales manager, and eventually, sales director. It’s a well-trodden path that many of us are familiar with, and…
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