case study | Kevin Harrington

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Ballymorris Pottery Celebrates National Year Of Craft

Posted on 23 November 2011 by Kevin Harrington Posted in Marketing — No Comments ↓

It often makes me chuckle at just how commercially savvy my artist cousins are; I think we are heading in to role reversal sometimes. Hannah Arnup is a cousin of mine. She is a potter and sculptor and produces fine …

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Tagged with: Arnup, artist, Ballymorris Pottery, case study, Hannah Arnup, National Year of Craft, potter

NFC smart posters case study

Posted on 21 April 2011 by Kevin Harrington Posted in Marketing — 2 Comments ↓

So, is all this stuff about NFC sound like a lot of hot air. Are you unsure whether NFC has a place in your marketing mix. Well this case study, yes an article with some useful history and facts, actually …

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Tagged with: 18-30, advertising, brand reach, case study, catalogue, clothing market, customer engagement, customer retention, Facebook, marketing channels, marketing mix, NFC, online store, smart poster, technology, Twitter, Zuma Fashions

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