Kevin Harrington

Tag: chocolate

  • A Curious Case of Chocolate and Promotions

    I recently bought a chocolate bar, my favourite kind. The on-pack redemption promotion didn’t influence my purchase, but as a marketer with a keen interest in sales promotions, I decided to try it. Accessing the promotional website was a bit of an adventure. It took three attempts to successfully scan the QR code, which was…

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    Kevin Harrington
    A Curious Case of Chocolate and Promotions

  • Impending chocolate disaster

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    How odd, more than one person has suggested I blog about the fact the world is running out of chocolate. I can’t really add a lot to the news below. Read the extract and then click on the link to read the rest of this story. The world is running out of chocolate. In 2013,…

    Written by

    Kevin Harrington