Tag: client brief
Crafting a Professional B2B Website: A Comprehensive Guide for SMEs
Creating a website for a professional services B2B business is a significant undertaking that requires careful planning and budgeting. As an SME marketer, understanding the costs involved, both upfront and ongoing, is crucial to ensure that your website serves as an effective tool for lead generation and brand building. In this post, I’ll walk you…
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The Three Pillars of Fair Marketing Campaign Evaluation: Client Brief, Budget, and Timescale
In the world of marketing, everyone seems to have an opinion on campaigns, sales promotions, and adverts. Whether it’s a catchy jingle, a visually stunning billboard, or a viral social media post, people are quick to judge the effectiveness and creativity of marketing efforts. However, I contend that such evaluations are often unfair unless you…
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