Tag: client relationships
The trust equation: building trust with people and brands
Use the trust equation to build trust with people and brands by balancing competence, reliability, intimacy and visible self-interest in everyday work.
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Marketing: Accountants vs Solicitors in the UK
Exploring how accountants and solicitors market differently in the UK, what they can learn from each other, and how well they differentiate themselves.
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Professional Services Marketing Psychology: Client Decisions
Discover the hidden psychological forces that drive client decisions in professional services. Learn how trust, bias and emotion influence choice.
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Marketing Consultant’s Dilemma: Balancing Contrarian Views
Explore how independent thinking in marketing consulting creates both opportunities & challenges when balancing professional integrity with client expectations.
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How Often Do Marketers Meet Their Company Clients?
Discover how often marketers actually meet clients, frequency patterns in B2B vs B2C, and why face-to-face meetings drive 40% higher conversion rates.
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Why SEO Isn’t the Magic Bullet for Business Growth
SEO, the allure of quick fixes in modern marketing. We’re obsessed with SEO but the focus needs to be client relationships in marketing first.
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