Tag: competitive advantage

  • Zig When Others Zag: The Power of Differentiation in Business Strategy

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    In the fast-paced world of business, standing out from the crowd is essential for success. I’ve seen firsthand how companies that dare to be different can capture market share and thrive. Today, I want to explore a powerful strategy that can give your business a competitive edge: zigging when others zag. The concept is simple…

    Zig When Others Zag
  • Prepaid early adopters will gain competitive advantage

    epay has urged businesses to demand more from prepaid, driving the industry so that it solves problems across a broad range of sectors. Speaking at Prepaid 2011 Conference and Expo in London, epay MD Paul Bartholomew-Keen predicted a future in which consumers will demand more convenient ways to pay, with the most innovative businesses adapting…

  • 7 compelling reasons not to discount

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    It’s rather nice to get feedback that my web content has proved useful. The article, 7 Compelling Reasons Not To Discount, has been on my main site for a while and I was told the other day that it helped win a debate within a company. It is often too easy to reduce prices but…

    Sale shop window - 7 compelling reasons not to discount