Tag: competitive advantage
Zig When Others Zag: The Power of Differentiation in Business Strategy
In the fast-paced world of business, standing out from the crowd is essential for success. I’ve seen firsthand how companies that dare to be different can capture market share and thrive. Today, I want to explore a powerful strategy that can give your business a competitive edge: zigging when others zag. The concept is simple…
Written by

7 compelling reasons not to discount
It’s rather nice to get feedback that my web content has proved useful. The article, 7 Compelling Reasons Not To Discount, has been on my main site for a while and I was told the other day that it helped win a debate within a company. It is often too easy to reduce prices but…
Written by
