Tag: corporate strategy
The Marketing Maven’s Path to CEO: A Rare but Rising Trend
As a marketer turned business consultant, I’ve always been fascinated by the career trajectories of those in our field. Recently, I’ve noticed an intriguing trend that’s worth exploring: the journey from Chief Marketing Officer (CMO) to Chief Executive Officer (CEO). It’s not a well-trodden path, but it’s gaining traction. The Numbers Game Let’s start with…
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Top-Slicing Budgets: The Lazy Approach to Cost-Cutting
the reasoning behind top-slicing, its potential pitfalls, and alternative approaches that can lead to more sustainable cost reductions.
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