Tag: exposure to advertising

  • Should children be shielded from marketing? At what age are they able to identify persuasion attempts?

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    Based on the research, there are several key points to consider regarding children’s ability to identify persuasion attempts in marketing and whether they should be shielded from advertising: In conclusion, while children’s ability to identify advertising intent increases with age, research suggests even older children and teens remain vulnerable to its effects. Given the potential…

    Should children be shielded from marketing?