Tag: finance
Business Ratios and Key Performance Indicators
Business ratios and Key Performance Indicators (KPIs) are crucial for assessing a company’s financial health, operational efficiency, and overall performance. They provide valuable insights for decision-making, goal-setting, and strategic planning. Here’s an introduction to some important business ratios and KPIs: Row Category KPI Formula 1 Finance Profit Margin (Net Profit / Revenue) * 100 2…
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When Marketing Meets Finance: A Recipe for Chaos!
In a parallel universe where cosmic forces play pranks on corporate hierarchies, a bewildering scenario unfolds: the Finance Director, also known as the CFO, finds themselves overseeing the whimsical world of marketing. Brace yourselves, dear readers, for the hilarious consequences that ensue when creativity collides head-on with number-crunching! Picture this: the CFO, a stern figure…
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Loans or Investment for Technology Businesses
“We’re short of money, let’s get a loan or investment.” This is the sort of thinking that leads businesses to a dark place. The reality is that the funding of technology businesses, like most other businesses, requires a bit of work. Here’s my checklist. If you can genuinely say you’ve achieved or got all of…
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Terminology land grab
So, can I lay claim to being the creator of the term B2A? I’ve started using this term to describe the marketing of business to (marketing) agencies. There are also the standard extensions to this: B2A2C, B2A2B etc. Also back in 1998 I retaliated on the financial community by developing ‘marketing for non-marketing managers‘ workshops. These…
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