“We’re short of money, let’s get a loan or investment.” This is the sort of thinking that leads businesses to a dark place. The reality is that the funding of technology businesses, like most other businesses, requires a bit of …

Loans or Investment for Technology Businesses Read more »

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So, can I lay claim to being the creator of the term B2A? I’ve started using this term to describe the marketing of business to (marketing) agencies. There are also the standard extensions to this: B2A2C, B2A2B etc. Also back in …

Terminology land grab Read more »

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