Tag: GDPR
Is targeting and personalisation based on data ethical? How can companies respect privacy?
As a marketer and entrepreneur, I’ve seen firsthand how data-driven targeting and personalisation can dramatically improve marketing effectiveness. But with great power comes great responsibility. In today’s privacy-conscious world, companies need to carefully balance the benefits of personalisation with respect for user privacy. So is data-driven targeting ethical? In my view, it absolutely can be…
Written by
Data privacy and what it means for marketing
In today’s rapidly evolving market landscape, one of the most significant challenges confronting the field of marketing is the integration and ethical management of data privacy. This concern primarily stems from the growing reliance on big data and advanced analytics to drive marketing strategies and decision-making. The pervasive issue of data privacy encompasses both the…
Written by
