Tag: global brands
The History and Trends Behind Business Names
Business names are more than just labels; they are powerful tools that shape perceptions, build identities, and create connections. Over the centuries, the strategies behind naming businesses have evolved significantly, reflecting changes in society, culture, technology, and consumer behaviour. In this post, I will delve into the fascinating history and trends behind business names, exploring…
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Yamaha brand assumptions
It’s funny when you spot a brand. We all tend to make assumptions based on our experiences. When I saw Yamaha West London I immediately thought it was a keyboard or guitar shop. I then wondered why there was an MOT sign on the front of the building. It turned out it was a motorbike…
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