Tag: influencer marketing
B2B Influencer Marketing: A Guide for UK SMEs
Is B2B influencer marketing right for your UK SME? This post explores the pros, cons, and key strategies for success in the UK market. Learn how to get started.
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B2B Marketing Trends Australia 2025: Insights for UK B2B
The top B2B marketing trends in Australia for 2025 and what UK marketers can take from the Aussie approach. Insights, differences, and practical tips.
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Marketing Buzzwords Through the Decades: From Yuppies to AI
Standing in the queue at my local Waitrose the other day, I overheard two marketing types discussing their “digital transformation journey” whilst optimising their “synergies” to create “disruptive innovation”. I had to smile. Here we were in 2025, and the corporate world was still churning out buzzwords like a factory in full swing. It made…
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Just Because You Can Doesn’t Mean You Should in Marketing
Exploring marketing ethics through examples of when brands had the capability to take action but perhaps shouldn’t have, from data collection to AI campaigns.
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Word of Mouth Marketing: Ancient Roots, Modern Reach
Word of mouth is frequently hailed as if it were some sort of newly created marketing concept. In reality, it is one of the oldest marketing and communication approaches. Town criers and wandering minstrels would share news and stories in medieval times, from around the 11th to 15th centuries[1][2]. Word of Mouth is not a…
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The Evolution of Above and Below the Line Marketing
How Digital Transformation Has Rewritten the Rules You know, I’ve been thinking about how much the marketing landscape has changed since I started my career back in the 1980s. Back then, things were refreshingly straightforward. You had your television adverts, your radio spots, your newspaper ads, and your billboards reaching the masses. Then you had…
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