Tag: marketing budget
Why Cutting Marketing Spend Hurts UK Business Growth
Cutting marketing spend feels safe in tough times, but it stalls growth. Here is how UK businesses can protect vision, strategy and long-term results.
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Why Yo-Yo Marketing Destroys Medium-Sized Businesses
Here is why yo-yo marketing destroys medium-sized businesses through lost momentum, market confusion, financial waste and how to build sustainable growth instead.
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Marketing Your Way Out of Trouble: Why SMEs Must Fight
Cutting marketing budgets during tough times seems logical but often leads to business failure. Understand how marketing your way out of trouble works.
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How to Write a Marketing Brief That Works
How to write effective marketing briefs that drive results. Essential components, ownership, stakeholder involvement, testing methods &common mistakes to avoid.
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Surviving Uncertainty and Driving Marketing Impact
UK B2B Marketing in 2025: Surviving Uncertainty and Driving Impact Amid Shifting Sands I’ve spoken with a number of UK B2B marketeers in the last couple of weeks. Hats off to the majority of them, who continue to put on a brave face. The reality is that, beneath the surface, most of them had far…
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Maintaining B2B Marketing Momentum: Why UK Professional Services Should Hold Steady Despite US Tariff Turbulence
The announcement on 2 April 2025 that sent shockwaves through global markets wasn’t entirely unexpected, but its scope and immediacy have created a perfect storm of uncertainty for UK businesses. As President Trump declared his sweeping global tariff regime – what he dramatically termed “Liberation Day” – boardrooms across Britain began the now-familiar drill of…
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