Tag: marketing channels
Writing a Marketing Brief – the Essentials
Writing a marketing brief for an agency is a critical step in ensuring your marketing campaign’s success. This post will guide you through the process of considering, collating, writing, and delivering a marketing brief in a structured and effective manner. 1. Understanding the Purpose of a Marketing Brief Before diving into the process, it’s essential…
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NFC Smart Posters Case Study
Does all this stuff about NFC sound like a lot of hot air? Are you unsure whether NFC has a place in your marketing mix? Well this case study, yes an article with some useful history and facts, actually shows the story of a simple NFC smart poster activity that worked. During late 2010, Zuma…
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