Tag: Marks and Spencer
Retail Psychology: Why Carrier Bags Drive Christmas Shopping
Oxford Street carrier bag analysis reveals how Primark’s brown paper bags dominated Christmas 2008 shopping through strategic retail branding and consumer psychology.
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Market research on a budget
You don’t always need to spend thousands on research to find out what is going on in some markets. Simply keeping your eyes open and aimed in the right direction can deliver great results. On a recent visit to Marks & Spencer I was in a queue to pay and the previous weeks sales figures…
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