Tag: negotiation skills
Negotiating with a marketing agency: the why and how
Most clients could be negotiating with a marketing agency better than they think, especially on scope, terms and phasing, without wrecking the relationship.
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Market Mogul: Building Your Marketing Empire One Client at a Time
Today, I’m thrilled to share with you a concept that has been brewing in my mind for quite some time. If you’re a fan of board games like Monopoly and have a knack for marketing, then you’re in for a treat. I present to you “Market Mogul,” a board game designed to simulate the exhilarating…
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