Tag: Oxford Street
Coca Cola Pours Down Oxford Street
I was surprised to see a Coca Coke emblazoned London bus that was chopping up the Coca Cola logo as part of the principal creative concept. This was in Oxford Street this week. Yes, it was quite clever, but I would have thought the Coca Cola brand police would have prevented this. The brand name was split…
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Retail Psychology: Why Carrier Bags Drive Christmas Shopping
Oxford Street carrier bag analysis reveals how Primark’s brown paper bags dominated Christmas 2008 shopping through strategic retail branding and consumer psychology.
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