Tag: Paul Butler
Groupon promotion results
This is fascinating, a wonderful example of the visual display of quantitative information that works: https://hbr.org/2011/07/vision-statement-deconstructing-the-groupon-phenomenon Paul Butler used a computer programme to ‘scrape’ Groupon’s archive of deals through to February 2011. He captures the price of each offer, the number of people who purchased the coupon for it and the city where it was sold.…
Written by
