Kevin Harrington

Groupon promotion results

Deconstructing the Groupon phenomenon

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Kevin Harrington

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This is fascinating, a wonderful example of the visual display of quantitative information that works: https://hbr.org/2011/07/vision-statement-deconstructing-the-groupon-phenomenon

Paul Butler used a computer programme to ‘scrape’ Groupon’s archive of deals through to February 2011. He captures the price of each offer, the number of people who purchased the coupon for it and the city where it was sold.

By multiplying the cost of the coupon by the number of users, he arrived at the gross revenue generated for each offer (which Groupon and the retailer then split).

Have a look for yourself: https://hbr.org/2011/07/vision-statement-deconstructing-the-groupon-phenomenon …my thanks to Harvard Business Review for publishing this.

So do you think this looks like success? And if so, who for?

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Kevin Harrington
I’m a UK-based B2B marketing consultant, specialising in strategic advice for SME business owners. I bring extensive hands-on expertise to every client engagement. Senior leadership roles across technology, media, payments, and publishing have shaped my practical approach. Highlights include serving as Chief Marketing Officer at The Panoply plc (now TPXimpact), Chief Commercial Officer at Tungsten Network, and Global Marketing Director at BBC Worldwide. Over the years, I’ve guided numerous SMEs through transformation and value creation. Helping businesses evolve and thrive is a genuine passion. Practical marketing insights and succession planning strategies are at the heart of what I do, as I believe growing a business’s asset value should be a rewarding and positive journey for every entrepreneur.
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One response to “Groupon promotion results”

  1. Kevin Harrington

    And now the OFT are showing an interest: http://blogs.channel4.com/benjamin-cohen-on-technology/will-groupons-business-model-survive-an-oft-investigation/3006

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