Tag: PR strategy
Should a British bank back a dubious football league?
Is it wise for a British bank to sponsor a football league with dubious decisions? Explore the brand risk, ridicule and how to manage the narrative.
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Year-Round PR: Your Blueprint for Strategic Communications
Discover the blueprint for year-round PR strategy: rolling calendars, 75-20-5 budget allocation, and aligning communications with business goals for UK SMEs.
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Why a Strategic Communications Calendar is Essential for PR Success
As a marketing professional with years of experience under my belt, I’ve learned that one of the most valuable tools in our arsenal is a well-planned communications calendar. It’s not just about jotting down a few key dates and calling it a day; a truly effective calendar is a strategic roadmap that aligns your PR…
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