Tag: product promotion
Complex Promotions – Pepsi Points
A notable example of a marketing campaign that failed due to its complexity is the “Pepsi Points” campaign launched by Pepsi in the mid-1990s. 1. Introduction: The Pepsi Points Campaign Pepsi, known for its innovative marketing strategies, launched the Pepsi Points campaign in 1996. The idea was simple in theory but complex in execution: customers…
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When uncertainty is a sure thing
Points and prizes can make for successful product promotion Admit it: at some point you’ve considered buying one of those scratch-off lottery cards at the local corner store. Someone has to win, right? Maybe you have even participated in a risk-based endeavor like last year’s MyCoke promotion. MyCoke offered points under bottle caps for cool…
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