Tag: promotions
A Curious Case of Chocolate and Promotions
I recently bought a chocolate bar, my favourite kind. The on-pack redemption promotion didn’t influence my purchase, but as a marketer with a keen interest in sales promotions, I decided to try it. Accessing the promotional website was a bit of an adventure. It took three attempts to successfully scan the QR code, which was…
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Broken promotions
It’s always dangerous spotting broken links in promotions as I just know someone will highlight one of my mistakes. That said, to enter a promotion, be told you’ve not won, and then get a special offer…well that’s great isn’t it? Well it would be if I could see it.
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Winter promotions in the summer
Lilley Brook Golf Club does look wonderful from their website. Almost good enough to make me take up golf. It is disappointing that they are selling a winter promotion past it’s close date i.e. on 16 April. Or perhaps it is just early for next year. The thing is; one piece of out of date…
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Banks and sales and charities
Perhaps it’s just me, but I find the idea of banks running January sales a bit offensive. I’m not too sure why. I think it’s the naive idea I have that banks offer competitive terms at all times. HSBC and NatWest are both advertising a ‘sale’ for their services this month. Are we expected to…
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