Kevin Harrington

Tag: rant

  • I Don’t Remember the Internet Breaking 25 Times

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    A rant about hyperbolic marketing claims like Rightmove’s “25 homes that broke the internet” and why exaggerated advertising damages brand credibility.

    Written by

    Kevin Harrington
    hyperbolic marketing claims

  • Stop the B2B Marketing Madness: Why Cold Outreach is Dead

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    B2B cold outreach is failing spectacularly. With 2% success rates & buyer fatigue rising, it’s time to focus on relationship building over bombardment tactics.

    Written by

    Kevin Harrington
    Stop the B2B Marketing Madness: Why Cold Outreach is Dead