Tag: regional marketing
Balancing brand and tactical marketing in B2B SMEs
Balancing brand and tactical marketing helps B2B SMEs grow profitably. Here is a practical way to align strategy, local activity and limited budgets.
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The UK North-South Marketing Divide
Does Geography Still Dictate Success? Right, let’s get straight into this thorny subject that’s been causing heated debates in marketing circles for decades. The UK’s north-south divide isn’t just about accents, house prices, or which end of the country gets the decent weather – it’s fundamentally reshaping how we think about marketing, advertising, and consumer…
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