Tag: Saab
Saab Spain Shuts the Doors
Saab has the shiny new Saab 95 and the 93X on display outside the Hilton Hotel, Madrid. Why? Well, they are promoting them to marketers attending the ‘Forum Mundial de Marketing y Ventas’. The delegates come from all over the world. All sensible so far. While here, we (I am one of the delegates) are…
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Saab: award winning direct marketing
Saab UK has just sent me an excellent piece of direct mail. The small lumpy envelope contained an ‘honorary employee’ badge on a lanyard. The hook to the offer is the opportunity to buy a Saab at Saab employee prices. These presumably wonderful prices aren’t stated. To find out more I need to go to…
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Environmentally friendly Saab
I received two sets of the same piece of direct mail about the new twin turbo Saab this morning. Is this a play on TWIN turbo or just simply shoddy de-duping of data? Identical names and addresses on both envelopes. It made me chuckle as the key message seemed to be about the low running…
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Directory Enquiries: The Good and The Bad
When you can’t get in your car you need help. Well I did anyway. And the number for Saab Assistance was locked in the car. Directory enquiries seemed to be the answer. Whoops, well it would have been if I hadn’t decided to use the directory enquiries service 118 118. Congratulations to them on their…
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