Kevin Harrington

Environmentally friendly Saab

Saab Twin Turbo

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Kevin Harrington

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I received two sets of the same piece of direct mail about the new twin turbo Saab this morning. Is this a play on TWIN turbo or just simply shoddy de-duping of data? Identical names and addresses on both envelopes.

It made me chuckle as the key message seemed to be about the low running costs and Saab’s green values.
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Kevin Harrington Partner
Kevin Harrington is a Partner at Exit Factor UK, helping SME owners increase business value & build a rewarding, well-planned exit. Former CMO at BBC Worldwide.
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Comments

One response to “Environmentally friendly Saab”

  1. Renault driving cynic

    Do you really think GM/Saab care? Their UK market share is only about 1%. They just want to flog you a car at the lowest marketing cost to them.

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