I received two sets of the same piece of direct mail about the new twin turbo Saab this morning. Is this a play on TWIN turbo or just simply shoddy de-duping of data? Identical names and addresses on both envelopes.
It made me chuckle as the key message seemed to be about the low running costs and Saab’s green values.
Kevin Harrington
I’m a UK-based B2B marketing consultant, specialising in strategic advice for SME business owners. I bring extensive hands-on expertise to every client engagement. Senior leadership roles across technology, media, payments, and publishing have shaped my practical approach. Highlights include serving as Chief Marketing Officer at The Panoply plc (now TPXimpact), Chief Commercial Officer at Tungsten Network, and Global Marketing Director at BBC Worldwide. Over the years, I’ve guided numerous SMEs through transformation and value creation. Helping businesses evolve and thrive is a genuine passion. Practical marketing insights and succession planning strategies are at the heart of what I do, as I believe growing a business’s asset value should be a rewarding and positive journey for every entrepreneur.
Related posts:
- The Revival of Traditional Marketing: Why Physical Letters, Cards, and Postcards Are Making a Comeback In today’s digital age, where email and social media marketing have become ubiquitous, it’s easy to overlook the potential of…
- The History and Trends Behind Business Names Business names are more than just labels; they are powerful tools that shape perceptions, build identities, and create connections. Over…
- Business Ratios and Key Performance Indicators Business ratios and Key Performance Indicators (KPIs) are crucial for assessing a company’s financial health, operational efficiency, and overall performance….
- The Hidden Mathematics of Management: Why Your Span of Control Follows Predictable Scaling Laws Understanding the science behind how many direct reports you can effectively manage, whether you’re leading office teams, remote workers, or…
Leave a Reply