Andrei, go and learn a new profession you’re clearly crap at direct marketing. Readers, here is the first line of Andrei’s email: I’m Andrei, a marketing manager at Traffic Buddy. I came across www..com and see that it has the potential…
Tag: direct marketing
The 80/20 Blog
The following is the conclusion of a story about an agency, a client and an opportunity: Sadly, this attitude towards direct marketing is all too common as it relies on oversupply founded on poor data strategy and ill considered customer…
People that don’t respond to your direct marketing
Mike Welsh, CEO, Publicis Dialog, has written a nice piece about direct marketing and the importance of brand consistancy, tone and all those fine people that don’t respond immediately…have a read. It made me think again about the importance of…
Tagged with: brand, direct mail, direct marketing, KPI, Mike Welsh, positioning, Publicis Dialog, strategy, tactics, transactional
People can’t read their own data?
So why is it that people can’t read their own data? I received a piece of DM from a marketing agency recently. It was creatively good. It inspired me to delay its arrival in the bin. I opened it. So…
Saab: award winning direct marketing
Saab UK has just sent me an excellent piece of direct mail. The small lumpy envelope contained an ‘honorary employee’ badge on a lanyard. The hook to the offer is the opportunity to buy a Saab at Saab employee prices.…
Data Strategy errors
I did chuckle…before I unsubscrided to the emails. I would rather have hoped that an email to me asking me to re-start subscriptions to the magazine Data Strategy would have been addressed to me. Wrong, it was addressed to Ms Ramsey.…
Environmentally friendly Saab
I received two sets of the same piece of direct mail about the new twin turbo Saab this morning. Is this a play on TWIN turbo or just simply shoddy de-duping of data? Identical names and addresses on both envelopes.…
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