Tag: direct marketing
Desperately awful direct marketing
Andrei, go and learn a new profession you’re clearly crap at direct marketing. Readers, here is the first line of Andrei’s email: I’m Andrei, a marketing manager at Traffic Buddy. I came across www.[redacted length=”extra”].com and see that it has the potential to get a lot more visitors to really BLOW UP in 2015! (Sent from majesticbeach23jw@rediffmail.com)…
Written by
People that don’t respond to your direct marketing
Mike Welsh, CEO, Publicis Dialog, has written a nice piece about direct marketing and the importance of brand consistancy, tone and all those fine people that don’t respond immediately…have a read. It made me think again about the importance of connecting strategy with tactical execution. There is no point in positioning a brand as ‘premium’ if the…
Written by
People can’t read their own data?
So why is it that people can’t read their own data? I received a piece of DM from a marketing agency recently. It was creatively good. It inspired me to delay its arrival in the bin. I opened it. So far so good; most DM doesn’t get that far. I even spent a couple of…
Written by
Saab: award winning direct marketing
Saab UK has just sent me an excellent piece of direct mail. The small lumpy envelope contained an ‘honorary employee’ badge on a lanyard. The hook to the offer is the opportunity to buy a Saab at Saab employee prices. These presumably wonderful prices aren’t stated. To find out more I need to go to…
Written by
Data Strategy errors
I did chuckle…before I unsubscrided to the emails. I would rather have hoped that an email to me asking me to re-start subscriptions to the magazine Data Strategy would have been addressed to me. Wrong, it was addressed to Ms Ramsey. I didn’t notice that error at first. Actually I was marvelling at the bad email.…
Written by
Environmentally friendly Saab
I received two sets of the same piece of direct mail about the new twin turbo Saab this morning. Is this a play on TWIN turbo or just simply shoddy de-duping of data? Identical names and addresses on both envelopes. It made me chuckle as the key message seemed to be about the low running…
Written by
