Kevin Harrington

Desperately awful direct marketing

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Kevin Harrington

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Andrei, go and learn a new profession you’re clearly crap at direct marketing.

Readers, here is the first line of Andrei’s email:

I’m Andrei, a marketing manager at Traffic Buddy. I came across www.[redacted length=”extra”].com and see that it has the potential to get a lot more visitors to really BLOW UP in 2015! (Sent from majesticbeach23jw@rediffmail.com)

What on earth does that mean? Why would I want to ‘BLOW UP’ my visitors?

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Kevin Harrington Partner
Kevin Harrington is a Partner at Exit Factor UK, helping SME owners increase business value & build a rewarding, well-planned exit. Former CMO at BBC Worldwide.
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Marketing B2B Marketing Maximising Business Value Product Marketing
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