Desperately awful direct marketing

explosion

Andrei, go and learn a new profession you’re clearly crap at direct marketing.

Readers, here is the first line of Andrei’s email:

I’m Andrei, a marketing manager at Traffic Buddy. I came across www.[redacted length=”extra”].com and see that it has the potential to get a lot more visitors to really BLOW UP in 2015! (Sent from majesticbeach23jw@rediffmail.com)

What on earth does that mean? Why would I want to ‘BLOW UP’ my visitors?

author avatar
Kevin Harrington
I’m a UK-based B2B marketing consultant, specialising in strategic advice for SME business owners. I bring extensive hands-on expertise to every client engagement. Senior leadership roles across technology, media, payments, and publishing have shaped my practical approach. Highlights include serving as Chief Marketing Officer at The Panoply plc (now TPXimpact), Chief Commercial Officer at Tungsten Network, and Global Marketing Director at BBC Worldwide. Over the years, I’ve guided numerous SMEs through transformation and value creation. Helping businesses evolve and thrive is a genuine passion. Practical marketing insights and succession planning strategies are at the heart of what I do, as I believe growing a business’s asset value should be a rewarding and positive journey for every entrepreneur.

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