We seem all too happy to follow US fads; Halloween and “have a nice day” continue to grate on me. One of our latest adoptions is Black Friday. I set out to look at the impact on retail profits and …

Is Black Friday Good for UK Retailers? Read more »

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Andrei, go and learn a new profession you’re clearly crap at direct marketing. Readers, here is the first line of Andrei’s email: I’m Andrei, a marketing manager at Traffic Buddy. I came across www..com and see that it has the potential …

Desperately awful direct marketing Read more »

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