Tag: bad for the brand
Is Black Friday Good for UK Retailers?
We seem all too happy to follow US fads; Halloween and “have a nice day” continue to grate on me. One of our latest adoptions is Black Friday. I set out to look at the impact on retail profits and the issues I found shouted out cautionary notes to all retailers. My starting point was…
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Desperately awful direct marketing
Andrei, go and learn a new profession you’re clearly crap at direct marketing. Readers, here is the first line of Andrei’s email: I’m Andrei, a marketing manager at Traffic Buddy. I came across www.[redacted length=”extra”].com and see that it has the potential to get a lot more visitors to really BLOW UP in 2015! (Sent from majesticbeach23jw@rediffmail.com)…
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