Kevin Harrington

KFC and the Internet

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Kevin Harrington

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KFC
KFC

I was very surprised today to note that the URL kfc.co.uk was not visible, to me, anywhere in the Bracknell KFC. Is this good or bad marketing?

Everywhere you go people invite you to visit their website. Often, on getting there, you wonder why they bother.

Mind you, aside from the store finder, there is not a lot of real use on the site. The ‘charity’ section was report on an October 2007 event. Where are the competitions and games? That’s apparently all at mcdonalds.co.uk.

Of course I was there at the request of the children. But I did have to enjoy a Zinger while I was waiting for them!

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Kevin Harrington
I’m a UK-based B2B marketing consultant, specialising in strategic advice for SME business owners. I bring extensive hands-on expertise to every client engagement. Senior leadership roles across technology, media, payments, and publishing have shaped my practical approach. Highlights include serving as Chief Marketing Officer at The Panoply plc (now TPXimpact), Chief Commercial Officer at Tungsten Network, and Global Marketing Director at BBC Worldwide. Over the years, I’ve guided numerous SMEs through transformation and value creation. Helping businesses evolve and thrive is a genuine passion. Practical marketing insights and succession planning strategies are at the heart of what I do, as I believe growing a business’s asset value should be a rewarding and positive journey for every entrepreneur.
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