Tag: sales psychology
Hot Hand Bias in Marketing: Psychology That Drives Sales
Understanding hot hand bias opens up several strategic opportunities for marketers who want to influence consumer behaviour ethically and effectively.
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Do People Buy, or Are They Sold To? Rethinking the Role of Sales and Marketing
The Age-Old Question: Do We Buy, or Are We Sold To? If you’ve ever found yourself in a shop, on a website, or even just scrolling social media, you’ve probably wondered: am I making this purchase because I truly want to, or because someone, somewhere, has nudged me into it? It’s a question that’s as…
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