Tag: Sony
Sony to make last MiniDisc stereo system in March
I looked after the retail launch of MiniDisc (MD) in the UK. I still have, and occasionally use, MiniDisc equipment. Sony announcing that they are to discontinue MD is really no great surprise but it did bring back some great memories; our retail launch took us around nightclubs the length and breadth of the country!…
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Boku, the new rival to PayPal?
This should be interesting to follow: PayPal, the online payments company owned by eBay Inc, just got a new rival in the race to develop a mobile payment service that can be used in physical stores. Boku Inc, a big online mobile payments company backed by venture capital firms including Andreessen Horowitz and Benchmark Capital,…
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Sony parodies ‘balls’ ad in Wimbledon campaign
Sony is revisiting its iconic “balls” TV ad in an online campaign to promote its 3D coverage of the Wimbledon finals. via Sony parodies ‘balls’ ad in Wimbledon campaign – Brand Republic News.
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The End of the Walkman
Launched in 1979, the Walkman has become synonymous with portable, personal music. Sony has now ceased production of the Walkman for their domestic Japanese market after 31 years and over 200 million sales worldwide. This innovative product created an audio sector that was over 3 million units of personal stereos per annum in the UK…
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Yamaha brand assumptions
It’s funny when you spot a brand. We all tend to make assumptions based on our experiences. When I saw Yamaha West London I immediately thought it was a keyboard or guitar shop. I then wondered why there was an MOT sign on the front of the building. It turned out it was a motorbike…
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News: Eco efforts going to waste
Building on a post I made yesterday, I was pleased to see this article as it shows my ex-employer Sony rated tops on ‘brands most respecting the environment‘. See http://www.marketingweek.co.uk/item/56488/259/263/0?eid=e04&ln=greenweek03 When I was with Sony (1985 – 1996) we were already developing packaging and recycling initiatives to address the environmental issues facing the business.
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