Tag: strategic marketing
Marketing productivity in busy times
Practical ways to protect marketing productivity in busy times so you stay in control, grab the right opportunities and keep your strategy intact.
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Handling Marketing Opinions: SME Director’s Survival Guide
Navigate the flood of marketing opinions in your SME. Learn how to filter advice, make strategic decisions, and build a framework for evaluating suggestions.
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Why Yo-Yo Marketing Destroys Medium-Sized Businesses
Here is why yo-yo marketing destroys medium-sized businesses through lost momentum, market confusion, financial waste and how to build sustainable growth instead.
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Breaking Free from Echo Chambers in B2B Marketing
Introduction Have you ever felt like your marketing efforts are stuck in a loop, constantly targeting the same audience with the same messages? If so, you might be trapped in what’s called an echo chamber. In this post, I’ll explore what echo chambers are, how they manifest in B2B marketing, and—most importantly—how to break free…
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Revolutionising Marketing Strategy with Theory of Change: A Comprehensive Guide for Modern Marketers
Executive Summary Theory of Change (ToC), traditionally used in social impact sectors, can be powerfully adapted to marketing strategy. This approach involves mapping out long-term goals, preconditions, interventions, indicators, and assumptions. By applying ToC to marketing, professionals can create more holistic, interconnected strategies that link daily activities to overarching objectives. Benefits include enhanced strategic clarity,…
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Building a Strong Foundation: Marketing Strategy in SMEs
In the realm of small and medium-sized enterprises (SMEs), the implementation of a robust marketing strategy is not just beneficial; it’s essential. For a business with £10 million in revenue and a workforce of 100, the marketing strategy must be both comprehensive and agile, capable of adapting to the ever-evolving market landscape. Understanding the Business…
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