Kevin Harrington

Tag: synergy

  • Marketing Buzzwords Through the Decades: From Yuppies to AI

    Standing in the queue at my local Waitrose the other day, I overheard two marketing types discussing their “digital transformation journey” whilst optimising their “synergies” to create “disruptive innovation”. I had to smile. Here we were in 2025, and the corporate world was still churning out buzzwords like a factory in full swing. It made…

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    Kevin Harrington
    marketing buzzwords

  • Will Ask Jeeves ask.co.uk make it to 11 years old?

    I have to say I had forgotten all about the search engine Ask Jeeves www.ask.co.uk. I was on The Guardian news website and I tripped over a story about Ask Jeeves being 10 years old. Well there’s a tail of survival! So what do you think the chances of Ask still being there in another…

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    Kevin Harrington

  • National Clamps…we care

    It seems every business needs a strapline. Many of these strap lines seem to sit quite naturally with the brand, but some don’t. I spotted this one on the back of a van today, “National Clamps…we care.” All I could do was laugh. The thought of wheel clampers caring does seem a bit incongruous. They…

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    Kevin Harrington